Oaklandish started in 2000 as a public art project designed to illuminate Oakland’s local history and unique cultural legacy. After years of covert multi-media stunts around the Town, the Oaklandish brand of apparel was introduced to help support our ongoing calendar of public events and pro bono work.

Our mission is to spread “local love” by way of our civic pride-evoking tees and accessories, while creating quality inner city jobs for locals, and giving back to the people and places that maintain our city’s trailblazer spirit. So, wear it well. When you rock these roots, you're representing and supporting Oakland!